The Woman Behind the Brand
Barbara Rizzi is more than a designer; she is a force of nature. Entrepreneur, creative mind, and founder of her eponymous maison, Barbara embodies the pure essence of Made in Italy: authenticity, audacity, and timeless elegance. Her journey is the story of a woman who turned resilience into beauty and determination into style.
Roots of Passion
Her love affair with fashion began in childhood, nurtured by the skilled hands of her grandmothers: Pina, who taught her the art of sewing and crochet, and Adele, who passed on the secrets of knitting and embroidery. Barbara grew up sketching dresses for her school days, her first Christmas outfit, and her Carnival parties. Even then, she knew that clothing was more than fabric—it was identity, freedom, and power.
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Between Duty and Dreams
In 2006, the sudden loss of her father catapulted Barbara into the family business, RIVAIR, a world dominated by mechanics and men. She was not the son they had expected, yet she proved unstoppable. Nicknamed “Genghis Khan” by her father, she fought to honour his legacy, transforming RIVAIR into an international leader. For 17 years, she set aside her dream of fashion, but never silenced her creative fire.
Read Her Story in the PressThe Birth of BR
With RIVAIR consolidated and thriving worldwide, Barbara finally opened the drawer of dreams. She founded BR, a brand carrying her own name, because she chose to write her family legacy in her own way. The BR logo—the impeller, heart of the centrifugal compressor—merges mechanics and couture into a single soul: hers.
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A Symbolic Universe
The Barbara Rizzi world is steeped in symbols that transcend fashion:
The Peacock – majesty, beauty, rebirth.
The Tiger – courage, strength, audacity.
The Key – freedom, transformation, the power to cross thresholds.
The Impeller – energy, speed, balance, and heritage. More than a symbol, the impeller is the beating heart of the BR logo itself. Born from the mechanical soul of RIVAIR, it embodies the fusion of industry and couture, turning family legacy into the visual identity of the brand.
They are not simple motifs. They are talismans, timeless guardians of feminine power.
Empowering Women Through Fashion
Barbara Rizzi designs for women who dare. Women who see clothing as armour, sophisticated, sensual, powerful. Jackets with shoulder pads inspired by military style, luxurious brocade and silk and exclusive prints that narrate each season. Her collections are statements of bold individuality, crafted for those who refuse to be invisible.
Global Vision, Italian Soul
From Milan to Paris, Dubai to Seoul, Barbara Rizzi’s prêt-à-porter has conquered the international stage while remaining deeply rooted in Italian craftsmanship. Her designs are a bridge between tradition and modernity, culture and innovation. Each garment carries within it the story of a woman who turned personal battles into a global language of empowerment.
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In the Spotlight
Step inside the narrative behind the brand. From runway revelations to press features and behind-the-scenes alchemy — this is where Barbara Rizzi’s world unfolds, one headline at a time. Stay close to the flame.
IN YUN: The Invisible Threads of Destiny Cruise SS 2026 Collection
In the realm of Barbara Rizzi, every collection is more than fashion; it's a story. A whispered tale...
A delicate rebellion in white – BR on Vanguard Magazine
In the ethereal editorial Fil Blanc by Vanguard Magazine, Barbara Rizzi brings her unmistakable lang...
Between elegance and paradox: BR lands on Elle
Barbara Rizzi takes center stage in Elle Uzbekistan with a feature in the evocative editorial “Har...